Created in 1967 by more than two-hundred government and business leaders, the Transportation Improvement Association (TIA) is a non-profit agency that is committed to identifying traffic safety trends that negatively impact society, and developing solutions that can be implemented to save lives, prevent injuries, and improve mobility in Michigan. Focusing on the Three E’s of traffic safety (Engineering, Education, and Enforcement), TIA provides professional traffic engineering and enforcement services to its government members. Furthermore, TIA delivers traffic safety public education and professional training throughout the state of Michigan. TIA has been recognized at the national and international levels for its leadership in traffic safety. In 2008, the Ash Center for Democratic Governance and Innovation at Harvard University’s John F. Kennedy School of Government awarded TIA for “Top 50 Programs of the 2008 Innovations in American Government.” In a 2006 Federal Highway Administration publication titled, “Innovative Intersection Safety Improvement Strategies and Management Practices: A Domestic Scan,” TIA and the Road Commission for Oakland County were recognized as a best practice. Most recently, TIA’s “Remembering Ally: Distracted Driving Awareness Campaign” received a 2012 Outstanding Traffic Safety Achievement Award from the Michigan Governor’s Traffic Safety Advisory Commission. Furthermore, the campaign was one of five programs to receive a national award at the 2013 Governor’s Highway Safety Association Annual Meeting in San Diego. The highlight of the campaign is a realistic distracted driving crash video, which was filmed in Macomb County during 2012. The video has been viewed in more than 90 countries.